Reflection Letters

Reflektionsbrev

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Provacation of the month:

“Leadership the Scandinavian way as a contribution to our Global Leadership.”

Why?

 

We have become much more of a global world today. We have been global for many centuries, but never to the extent we are today. This development leads to many opportunities for everyone and at the same time it leads to new challenges. We have always met challenges and we have many times managed to cope with them in creative ways. Our challenges of today need new innovative and creative solutions.

Rinaldo Brutoco, Founder and President of the World Business Academy: “We have all the knowledge and technologies to solve our global challenges of 2007. It is today only a matter of our will to act. We need to take actions now. It is not about creating a sustainable society any longer. It is about reconstruction, and business leaders have to take the lead.”This has lead to an Outside-in view of the world. Scandinavian leaders speak two or more languages and many have experience of living, studying and working in other countries. This has helped them to learn and develop their skills in seeing and responding to needs and deficiencies in the world. Dag Hammarskjöld, Secretary General of the United Nations and Ingvar Kamprad, founder of IKEA, are two examples of this.

All brands represent a promise

Registered or not, a brand or trademark is a promise. People, products and services can be seen as promises to the world and thereby, in a sense, be trademarks or brands. It takes time to build a brand through consistency in delivering according to the promise and meeting or exceeding expectations. We know that a brand can be ruined very quickly if it does not deliver. Enron and Arthur Anderson Consulting are just two of many global examples of how fast we can destroy a brand or promise. It is all about trust; trust and sustainability over generations. Brands are about all individuals/leaders, products, services and institutions created by human beings.

All brands represent a promise

Registered or not, a brand or trademark is a promise. People, products and services can be seen as promises to the world and thereby, in a sense, be trademarks or brands. It takes time to build a brand through consistency in delivering according to the promise and meeting or exceeding expectations. We know that a brand can be ruined very quickly if it does not deliver. Enron and Arthur Anderson Consulting are just two of many global examples of how fast we can destroy a brand or promise. It is all about trust; trust and sustainability over generations. Brands are about all individuals/leaders, products, services and institutions created by human beings.

Some examples of business trade marks

IKEA, Bang&Olufsen, Ittala, Norwegian Salmon, Stora Enso, H&M, Nokia, Aker Kværner, Volvo, Tuborg, Saab, Skype, Linux, Carlsberg, Absolut Vodka, Novo, Electrolux, Finnair, Ericsson, Kone, Scania, Kosta Boda, Finlandia Vodka, Alfred Nobel, LEGO, Marimekko, Norsk Hydro and there are of course many more.

Some examples of internationally successful cultural trademarks

Ingmar Bergman, Liv Ullman, Jean Sibelius, ABBA, Esa Pekka Salonen, Bille August, a-ha, Jussi Björling, HC Andersen, August Strindberg, Alvar Aalto, Pippi Longstocking, Henrik Ibsen, Moomin, Anders Zorn, Karen Blixen, Santa Claus, Edvard Grieg, Roxette, Lordi, Edvard Munch, Björk and there are of course many more.

Some examples of successful trademarks within sports

Ingemar Johansson, Björn Borg, Teemu Selänne, Ingemar Stenmark, Bjørn Dæhlie, Annika Sörenstam, Johann Olav Koss, Tre Kronor - Swedish National Hockey team, Vegard Ulvang, Peter ”Foppa” Forsberg, Bjarne Riis, Mats Sundin, Jari Kurri, Carolina Klüft, Mika Häkkinen, Gunde Svan, Paavo Nurmi and there are of course many more.

Some examples of successful trademarks within science

Carl von Linné, Anders Celsius, Anders Jonas Ångström, Alfred Nobel, Vebjørn Tandberg, Fridtjof Nansen, Roald Amundsen, Thor Heyerdahl, Kristian Birkeland, Axel Thue, Liisi Oterma, Edvard Westermarck, Nicolaus Stenonis, Niels Bohr, Henrik Dam, Sigurdur Thorarinsson and there are of course many more.

Leadership the Scandinavian way as a brand

There must be good leadership behind all these trademarks and brands. What does Leadership the Scandinavian way promise and what can it add to the leadership in our world of today and tomorrow? There are, of course, all kinds of leaders in Scandinavia. However, there are also some dominating qualities in Leadership the Scandinavian way that has led to so many success stories in our global world. There is a risk that people, leaders and co-workers, see Leadership the Scandinavian way as an antithesis to all other leadership methods. We want everyone to see it as a complement, which will enhance their leadership and their contribution to the global leadership and thereby making our world a better place for existing and coming generations.


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